The Streets of San Francisco

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New Innovation in Curbside Cuisine,
Primo’s Parrilla lights up the grill this week
Slow-grilled Argentine asado

[Oakland, CA-March 23-2010] Out of Oakland’s backyard and into the streets, Primo’s Parrilla delivers an authentic food experience through slow-grilled Argentine asado on their mobile food truck. A first within the mobile food community to offer grilled meats in the Argentine tradition of slow cooking; Primo's will light up the parrilla on location using only almond wood and (natural) mesquite lump charcoal. Starting this week in Emeryville during lunch hours, diners can log on to Primo’s twitter feed to find out where the Primo’s truck will be. http://twitter.com/vamosprimos

Available from the grill will be free range chicken and grass fed tri-tip topped off with Primo’s distinct take on the traditional Argentine accompaniment of freshly made chimichurri. Diners will be able to taste the difference through the ‘art of slow grilling’ and the use of S.L.O (sustainable, local, organic) ingredients. Also on offer are Primo’s homemade chicken or vegetable empanadas, sides of sweet potato mash with spinach, and seasonal mixed greens with homemade honey-jalapeno-lime dressing.

The Primo’s Story - Now known as the "Asador" or grill master, Oakland-resident Javier Sandes, a native of Argentina had been dreaming of the day when he could offer his beloved homeland's tradition of Asado to the wider Bay Area community. A significant aspect of Argentine culture lies within the food tradition of Asado or grilled meats. As is customary in Argentina, family and friends gather around the parrilla (grill) where various meats have been grilling slowly for many hours. This practice of slow cooking results in a more succulent, tender, and better tasting piece of meat.

Originally, Primo's started with backyard bbq parties in Oakland, where Javier’s slow-grilling techniques and traditional recipes built a following of friends who got together on a regular basis to enjoy each other’s company and Javier’s delicious food. Through the ceremony of sharing food, Javier built a community of friends who refer to each other affectionately as “primos”. Primo’s meaning “best” in Italian or “cousins” in Spanish perfectly exemplifies the Primo's mission of sharing good conversation around good people and good food.

With eventual ambitions of a real brick and mortar restaurant, Primo's will first start by joining the growing gourmet curbside cuisine community. Parked in various locations during the work week, Primo's will be serving up lunch, happy hours, and dinners in the East Bay. On weekends Primo’s will be at local farmer’s markets, festivals and fairs and will also be available for catering large groups and special events.

To find Primo's weekly whereabouts diner’s can follow them on twitter.com/VamosPrimos, Facebook and their website www.vamosprimos.com.

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