Thursday, January 13, 2011

Green Blue Jeans

From the NY Times:

In Eco-Jeans, the Green Becomes Harder to Spot
By ALEXANDRA ZISSU
Published: January 5, 2011

TWO years ago, when going green was red-hot in the fashion industry, there were plenty of organic jeans to choose from. Brands including Levi’s, Banana Republic, Genetic Denim, 7 For All Mankind, Earnest Sewn, Aristocrat, Loomstate, Del Forte and J Brand offered at least one pair made with some amount of organic cotton, which is grown without environmentally threatening chemicals (according to the Sustainable Cotton Project, a nonprofit organization, conventional cotton consumes 25 percent of the world’s chemical pesticides and fertilizers).
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Today, none of the brands do. Which raises the question: Where has all the organic denim gone?


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