Thursday, October 15, 2009

The North Circular Knitwear Company

...from a press release we rec'd from: North Circular Knitwear Company

"Knitted by Grannies; Supported by Super Models"

Launching this autumn, fashion knitwear label 'The North Circular' utilizes the talents of grandmothers and high fashion models to create directional fashion pieces over rich tea biscuits and local gossip. The inspired idea by models Lily Cole, Katherine Poulton, Central St Martins graduate Alice Ashby and entrepreneur Isobel Davies (Izzy Lane Founder) sees contemporary knitwear exclusively made from rescued Wensleydale sheep, with the expert knitting skills of 'grannies, girls. …and a few strong men.

Available exclusively online at: www.thenorthcircular.com the range incorporates a modern range of knitwear pieces that are luxurious yet affordable for fashion savvy individuals, whilst signaling a return to traditional values, and maintaining the Wensleydale breed.



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