Goodbye, Nau

We are all sad to see Nau close its doors. In addition to their inspiring business model and dedication to fair trade and to using sustainable materials, their clothes were simply beautiful. Elegantly designed, top quality materials, and best of all, no logos! I fell in love with their sleek urban gear a year ago when I first read about them in Outside Magazine. Since then, I've reviewed several Nau tops, pants, and jackets -- and always felt that their clothes had a special energy and style that I'd never found in other active apparel. Goodby, Nau. We love you, and we'll miss you!!


Here's what one of the gear testers at FitnessTravelGear.com had to say:

WOW! I can't believe Nau is going out of business. The two pieces I recently reviewed were basically the nicest pieces of outdoor gear I've ever worn. What a bummer.

Here's a link to a great article by author Polly Labarre:

From the start I found Nau’s plan almost breathtakingly ambitious—but unimpeachably right-minded. The founding idea at the heart of the company was that business has a responsibility (and a great opportunity) to contribute to positive and lasting change in society and the environment. Nau’s founders were so serious about this, they took the unprecedented move of writing a triple bottom line into the corporate charter. From the start, Nau wasn’t simply interested in producing killer product (although they accomplished that by pushing the boundaries on sustainability, performance, and style further than anyone has before in the outdoor industry—when do Vogue and Rock & Ice ever rave about the same product?), they were also intent on disrupting the economics of their industry, changing the way people shop (in futuristic “webfronts” that I believe contain powerful signals of what’s next in retail), and inspiring a wider movement among businesspeople and consumers.

Read full article here: http://mavericksatwork.com/

Visit Fancy-Green.com to read reviews of Nau apparel. Click here for our search page where you can find all of the Nau reviews from the past year (on Fancy-Green.com and on our sister site, FitnessTravelGear.com).

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