Tag, You're It

So, if a clothing company wants to be green, it should go all the way, right? Consider its packaging, distribution, labeling. Maybe stop using those skinny plastic “I” hooks that attach the labels to the clothes. Are those things even recyclable? Even if they are, they’re impossible to get off without a pair of scissors, and then when you clip them, half of the plastic thingy ends up falling under the couch for you to find next time you Swiffer.

A few green clothing companies, such as Nau, Of the Earth, Fuze, and Certaintees are making their tags more earth friendly, using string and safety pins to label their organic and sustainable goods. Safety pins are totally reusable -- I store mine in a kitchen drawer (and keep a few in my bag) for times I need a quick fix for a hem or tear. And who doesn’t need little pieces of string -- you can tie them all together to make a big piece of string. Or save the little strings and use them to label things at your next garage sale!

Certaintees makes great use of their tags; they’re bookmarks that also contain washing instructions and a list of non-profit organizations Certaintees supports. And their strings are 100% hemp. Fuze has similar info on their tags, plus hidden wildflower seeds in the paper. Plant it, and watch your eco flowers grow. How fancy!